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Secrets of Successful Yoga Studios

from: Paul M. Jerard Jr.





What will happen if you are a competent, talented, and

compassionate Yoga teacher, without enough dedicated students?

Here is a simple answer: Don't quit your "day job" and don't

open a Yoga studio of your own. Sorry to be so blunt, but you

need time to grow your following.





When, or if, you develop a following as an independent

contractor, then and only then, think about opening a Yoga

center. This is not meant to be harsh, but there are enough Yoga

centers with poor business skills to go around, and you don't

need to lose every penny you saved without developing sound

business plans.





Therefore, please take time to develop a Yoga business plan with

goals and estimated time frames. Unfortunately, I have seen too

many Yoga studios open with a "one month plan." Can you imagine

opening an ashram without a telephone, getting caught up in

zoning board complications, or just hoping for the best? One

poorly organized Yoga studio makes all Yoga teachers look bad,

and leaves the public thinking every Yoga studio is like that.





How do you feel when you go to a deli for the 20th time and the

counter help tries to avoid you? Do you feel like going back

again, when, half the time, they get your order wrong? Where am

I going with this?





Every Yoga studio should have an appointed person for customer

service and public relations. Yoga teachers should know all of

their students' names "by heart." If you ignore your Yoga

students, there is no reason for them to stay. They will feel

unwelcome and unworthy. One of the worst ways to handle a

student / teacher relationship is to ignore a Yoga student.





Be careful of perceptions that make you feel like you are better

than your Yoga students. Remember that your students pay you to

teach Yoga. You should treat them like your best friends. How

many of your friends are paying for your meals, car, mortgage,

or your vacations? Your Yoga students are "number one."





Doing the "little extras," keeps Yoga students. When a student

has a question, it is your job to give an informed answer; and

if you do not have one, consult with a senior or master Yoga

teacher. If you are not a "people person," do not become a Yoga

teacher.





Make sure that the person who answers your phone loves people.

You can't keep a Yoga studio open with a grumpy receptionist.

The receptionist is their initial "gate keeper" of a Yoga

studio, and for Yoga students, that gate should be held open

with a wide smile.





Each Yoga studio should be a haven for students to find what

they seek, without putting up with inferior service. They face

far too much of it, outside the Yoga class. You should know the

needs of your students and promise only what you can deliver.





© Copyright 2005 - Paul Jerard / Aura Publications





About the author:



Paul Jerard is the director of Yoga teacher training at Aura in

RI. He's a master instructor of martial arts and Yoga. He

teaches Yoga, martial arts, and fitness. He wrote: Is Running a

Yoga Business Right for You? For Yoga students wanting to be a

Yoga teacher. http://www.yoga-teacher-training.org









 


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